However, in long term this strategy does not secure the new trends which may or may not be the next cash cows. Manuel flavors Exhibits …Slide 44-47 -‐ -less profitable than store brands and competition. Boomers, Aragonés * Consumers who enjoys Asian foods and rice dishes Food and Nutrition: The Differences and the Similarities between the Two; plans As the division head, finding a strategy, which will not only increase sales and profit margins but also reduces the risk levels in the company is my top priority. New flavors such as Mexican and Asian soups are gaining way in the division. Growth-Share Matrix…………………………………………………………………………….14 Looking at each proposal individually I think Clark should favor Bob Pugh’s proposal because it focuses strongly on the divisions main core, enables to increase gross margin by reducing production costs and increasing volume and there is no cannibalization effect. Brannigan Foods Download Caso Brannigan Foods Comments. After reviewing the suggestions made by his four key managers, the recommendation is that Clark follows Anna Chong, the Chief Innovation Officer’s suggestion of investing in the organic growth from internally developed new products. Ansoff Matrix…………………………………………………………………………………….22 Food Chains: the Mechanisms, the Efficiency and the Revenues; Food Resources, HACCP is a management system in which food safety is addressed through the analysis and control of biological, chemical, and physical hazards from raw material production, procurement and handling, to manufacturing, distribution and consumption of the finished product (FDA, 2014). Recommendations Implementation plan Marketing strategy Marketing Mix Digital marketing 5. In my opinion Clark needs to take action on the growing needs of the market before it is too late. AGENDA Brannigan Foods soup division general manager Bert Clark was in charge of bringing their company out their recent decline. Table of Contents of -‐3% Introduction………………………………………………………………………………………..3 also offered here. Problem IE Strengths Brannigan Foods: Strategic Marketing Planning The Problem: Bert Clark, vice-president and general manager of Brannigan Foods’ Soup Division, is facing one of the toughest challenges in his career with the company. Gross Margin: $16.2 million -‐ space last The loss in market share is likely due to Brannigan’s lack of adjustment to the new consumer trends that have been arising, which many other companies have been able to do. Concepción November 2012: Following three consecutive years of slipped sales, market share and profitability, Bert Clark, vice-president and general manager of Brannigan Foods’ Soup Division, is given a high priority task: He must decide on which marketing strategy shall the company take in order to: Soup Industry……………………………………………………………………………………...3 Competition………………………………………………………………………………………..7 to October 26, 2014 division’s My last pick would be the proposal made by Claire Mackey, Director of Finance & Planning, since it represents a very large investment and recent experience with Annabelle will make it hard to pass it by the board. operating STRATEGIC Fast Meals Annabelle’s was a soup company acquired 5 years ago in order to add healthier sups, dry soups and fast to the company’s portfolio, a growing trend in the market. the Copying content is not allowed on this website, Ask a professional writer to help you with your text, Give us your email and we'll send you the essay you need, Please indicate where to send you the sample. These products were a direct result of Annabelle’s acquisition, a smaller competitor Brannigan had acquired 5 years ago. RTE However, this was mainly due to power struggles between Russian government parties. * Soup division makes up 40% of total sales. But, is this the way it should be? Cash market Brannigan Foods: Strategic Marketing Planning IE percepKon School Porter 5 forces IV. These decisions included cutting the work force by 20%, closing 150 factories, designing a new streamlined operating structure and using...... ...Why are so many Americans drawn to fast food? Students looking for free, top-notch essay and term paper samples on various topics. and He can also implement both options, if he so chooses. Our team has done the appropriate financial calculations, as well as qualitative considerations. vice-‐president Industry Decline Brannigan’s sales, market share, and profitability decline total Problem statement 2. Soup Industry……………………………………………………………………………………...3 It is noticeable that Neslte regards acquisitions and efforts at diversification as logical ways to supplement their business. Cost of A&P: $11 million 4th proposal of * Sales has been decreasing for the past 3 years. has Soups It would take a large investment in advertising and promotion if they kept the acquired brands, if they changed into their own, there was a greater risk of cannibalization and of losing shelf space in big retailers. Our decision is that Mr. wonderful speeches for you to choose: company and Description. 100 Brannigan’s Any food eaten is the sole source calcium, which makes up nearly 1.5% of a person’s total body weight. With increased investment in R&D along with A&P, Brannigan Foods would release new product lines in the soup market that...... ...BRANNIGAN FOODS: * Need to purchase supplies from black market for higher price. Santhosh Varadarajan Cannibalization of Sales: 0.45% (Mackey says 0.3%; Clark 0.6%): and Introduction • Brannigan Foods is a 100 year old company. Whittaker’s headquarters are located at Porirua, Wellington, New Zealand. FOODS division’s -not innovative It will serve authentic traditional Thai food, providing the best experience at a reasonable price and great environment. Food Habits in Different Countries: Learning the Peculiarities of Etiquette; Clark, Soup years. a Threats There were problems producing foods that would not deteriorate in space and provide the necessary, Unstable political system 3rd proposal which Mackey’s report focuses on the problems that Brannigan is facing currently and specifically the declining sales volume and lower profits that the company has been recording for the past three years. * Baby Boomers are the largest and most loyal segment, with evolving preferences and a higher demand towards low healthier low sodium based products. Problem Statement The Soup Industry Marketing Mix …Slide 41-43 Foods Bob Pugh, VP Sales and Marketing……………………………………………………………...21 Labeled CONTEXT Senior consumers, who have been described as brand loyal and heavy soup users, also show growing health concerns and tend...... ...MGMT 555 | IE the team The manager’s proposals focus on some of the market trends, and the strengths and weaknesses of Brannigan’s brand. His ultimate goal is to generate a 3-4% growth rate, for the year. Below, we have ranked the four proposals based on our qualitative and quantitative analyses of each scenario to identify which proposal should be favored by Clark and which would be most viable for the company absent any resource constraints. the Contact Us Srikant Tipha, Category Manager - Simple Meals, “Heart Healthy” Soups Dry Soups………...15 & Increasing trend within working mothers who tended to prefer “convenience”. manager "You must agree to out terms of services and privacy policy", Get to Know The Price Estimate For Your Paper, By clicking “Write my paper”, you agree to our, By clicking “Check Writers’ Offers”, you agree to our, By clicking Send Me The Sample you agree on the, Problem faced by indian farmers and suggestions, Kellogg's® Special K® Target Market Report, Whittaker’s - brand of chocolate in New Zealand, Marketing Strategy of a new energy drinks, Ask Writer For Food In 1959, Pillsbury Company joined NASA as contractor and began working on cube-sized foods for space flights (Sperber, 2009). 2nd proposal The Industry: Brannigan...... ...Brannigan foods had been a major player in the food industry, but with the recent downward trends in sales and profit margins, a rapid change in the operations and management of the company is needed.
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