All in all, I have had a very busy day but everything I pack into it is very rewarding and I thoroughly enjoy my role and everything I do at Influencer. I then reach for my phone and look through YouTube’s homepage to watch whatever content the algorithm feeds me as it seems to know me better than I know myself. We often post on LinkedIn and other platforms surrounding current trends and any important news we have. After this, I chat to the head of brand strategy, Hester, to discuss key topics we should be speaking about and proactively getting involved in as a company. You will receive a link to create a new password via email. With over seven million subscribers, he is one of the UK’s leading YouTube influencers and a tastemaker for future generations. British Fashion Influencer & Popular Model, West End Star & Popular Fashion Influencer, The Biggest Gaming Influencer in the World, Reality TV Star and Social Media Influencer. Lee shares his daily routine with us to give a bit more insight into his role and responsibilities. Afterwards, I like to play five-a-side football. You’re in good company as our CMO is none other than YouTube personality, Caspar Lee. on A Day in the Life: Caspar Lee, CVO at Influencer, Caspar Lee is the chief visionary officer at the influencer marketing solution, Influencer. In 2017, he co-founded Influencer alongside his business partner Ben Jeffries and then in 2018 he launched Margravine Management with fellow creator Joe Sugg. Following on from this, I arrange three one-to-ones with members of each of our sales, marketing, and campaign management departments, whereby they allow me to build a deepened understanding of specific campaigns or events occurring. Noon: This brings me to 12 o’clock when I log in to my computer to catch up on any admin I need to complete. This normally takes a lot of time and I work up a considerable appetite during this part of the day. YouTube star Caspar Lee helped launch Influencer, a marketing agency for online celebrities, back in 2017. We come up with innovative ideas within the influencer marketing industry. creating a YouTube channel and growing it to over 7 million subscribers. In 2017, he co-founded Influencer alongside his business partner Ben Jeffries and then in 2018 he launched Margravine Management with fellow creator Joe Sugg. In this new column, we aim to showcase the diversity of the roles within the influencer marketing industry and give an insight into what the people behind the campaigns, platforms and talent actually do. Oops! On top of this, he has played fictional characters in Spud 3: Learning to Fly and Laid in America. And this is the space they come to … His down-to-earth nature and ability to connect with millions of adoring fans makes him the ideal partner for your next influencer campaign. I often stay late to catch up on any further work that needs doing after 6pm – this is usually catching up with emails. The earlier part of my afternoon is mostly made up of brainstorming alongside my CTO, Todd. Caspar has had several awards come his way including being named by Yahoo! After these morning meetings, I like to have a biscuit to satisfy my rumbling stomach. Caspar Lee rose to fame after creating his YouTube channel in 2011 and has since gathered a following of over 18 million and collaborated with celebrities such as Ed Sheeran and Channing Tatum, as well as other YouTubers, such as Conor Maynard. © Influencer 2020 - All Rights Reserved. He lent his voice to one of the seagulls in the 2015 animated film The Spongebob Movie: Sponge Out of Water. Lee shares his daily routine with us to give a bit more insight into his role and responsibilities. I often stay late to catch up on any further work that needs doing after 6pm, After the working day is over I go home and spend time with my girlfriend. Our culture runs through everything we do. Sorry, your blog cannot share posts by email. Thank you! The startup was launched in 2017 by 23-year-old Ben Jeffries who leads the company as CEO, and 25-year-old YouTuber and creator Caspar Lee. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on Skype (Opens in new window), YouTube Creators to be Held Liable for Children’s Privacy Violations Following FTC Settlement. I finally arrive at work five minutes late with an empty stomach. It’s now brought on Adam Ludwin… I’m usually running late so I skip showering and run for the nearest bus. Lost your password? News as one of “12 Web-savvy entrepreneurs to watch” and a nomination by Nickelodeon’s Kids Choice Awards for the “UK’s Favourite Vlogger”. Caspar made the move to television with roles in several feature-length films. This brings me to 12 o’clock when I log in to my computer to catch up on any admin I need to complete. This multi-talented social media influencer is a must for all brand and product campaigns. Living in a rural town, he enjoyed keeping up with the rise of YouTube personalities and eventually … Caspar is a YouTuber, and he's a sensation.”. Following on from this, I arrange three one-to-ones with members of each of our sales, marketing, and campaign management departments, whereby they allow me to build a deepened understanding of specific campaigns or events occurring. Something went wrong while submitting the form. “My life has dramatically changed since taking on the responsibility that comes with being an entrepreneur,” he said. 1pm: It’s time for lunch and I often like to head to Groucho Club in Soho – my favourite spot in London – to meet with various industry experts and clients. Influencer was founded in 2017 by entrepreneur Ben Jeffries and YouTuber Caspar Lee, after being introduced by a mutual friend that Caspar matched with on Tinder. His office hours are 10am to 6pm, but what he does with this time varies greatly each day. A handful of our investors are top creators from around the world. We open our HelloFresh delivery and cook dinner. Founded by entrepreneur Ben Jeffries and YouTuber Caspar Lee, the company also boasts team members from ASA advisor Nik Speller to Data Scientist Preriit Souda. to meet with various industry experts and clients. Join our network and get paid to produce content for the brands you love. Due to the intensity of the activity, I normally head home straight after. In 2017, Caspar co-founded the influencer marketing platform, Influencer.com and took the role of Chief Visionary Officer. Backed by a number of the world’s largest Influencers, including our CMO, Caspar Lee – we have access to an unrivalled amount of talent. 5pm: To end my working day I meet my co-founder Ben Jeffries, as well as our board director, Adam Ludwin to discuss developmental plans for the business. It’s time for lunch and I often like to head to Groucho Club in Soho. “My life has dramatically changed since taking on the responsibility that comes with being an entrepreneur,” he said. I usually just miss it, which means I have to hail an Uber to make it into the office on time. Please note we don’t accept requests for birthday or personal messages, nor do we accept requests for autographs. 8am: I wake up and tend to hit the snooze button around four times. This regular update keeps his legions of fans coming back for more as they love to see where and what this loveable rogue is up to.

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