“I think it should still be used to describe shoes that were discovered as new old stock,” Leaventon says. Anything else is subjective. Whether an Air Jordan 1 was from 1985 or 2001, a still-unworn pair was sold as “deadstock,” “DS,” or, most likely, “DEADSTOCK.” This re-defining didn’t necessarily sit well with those whose sneaker life predated the term. The most popular color? “It goes against the principles of being a sneakerhead from my generation.” Others, like MC Serch, have chosen to redefine the term themselves: “[Deadstock is w]hen you are talking about originals,” he says, “fresh-in-the-box, never-been-worn jawns that are so unique that a sneaker brand would never retro them.”. The term is here to stay. Some OGs, like, For most, though, “deadstock” these days just refers to a new pair of shoes, as Leaventon says. Caveat emptor. “Dead stock is new old stock,” says Adam Leaventon (aka “Air Rev”) a longtime sneaker collector who eventually found work in the business. Well you're in luck, because here they come. Obsessives, really, who weren’t necessarily even interested in new sneakers. “​I first heard the term ‘deadstock’ when ​the eBay phenomena started,” says Bobbito Garcia, sneaker connoisseur and author of Where’d You Get Those? Great! © 2020 Complex Media, Inc. All Rights Reserved. Did you scroll all this way to get facts about deadstock sneakers? Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. There are 2372 deadstock sneakers for sale on Etsy, and they cost $99.35 on average. “But It seems like it's been made into one word that’s now used to describe [any] product that’s unworn. Send me exclusive offers, unique gift ideas, and personalized tips for shopping and selling on Etsy. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. There was a problem subscribing you to this newsletter. Pick an eBay sneaker auction at random—go ahead and do it—and more likely than not “deadstock” will be in the title. Well you're in luck, because here they come. Brand New Exclusive Sneakers and Clothing. “Dead stock” is now “deadstock,” never to return. Ironically, one of the biggest sellers of actual “dead stock” is the one most disgusted by what the term has come to mean. Period. Thing is, for my generation and our small community of forward thinking sneaker heads, we had never looked at those shoes as ‘dead.’ If anything, those were the livest joints you could cop!”.

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